Start from the goal, not the tool
Launching a product, explaining an offer, generating leads: each goal calls for a different format, pace and call to action. Before producing anything, write in one sentence what the viewer should understand and do after watching.
The steps of an AI video ad
The brief sets the offer, the audience and the constraints. The script organises the message into a few useful seconds. The visual direction defines moods and references. Then come scene production, editing, voice, music and subtitles. Each step has its approval, so you never redo the video at the end.
Darija, Arabic, French, English or Spanish?
Language depends on your audience and where the video will run. Darija builds closeness on Instagram and Facebook; French or English often reassures for a premium or B2B offer. Whatever you choose, have the script and pronunciation reviewed before the final version.
What to check before publishing
AI-generated visuals can distort a product detail: logo, label, texture, quantity. Compare with your references. Also check the promises in the copy, the rights to the elements used and the rules of the platform you publish on.
What to prepare to work with an agency
Sharp product photos, your logo, the offer, the target audience, a few style examples you like and the formats you need. The clearer the brief, the closer the first proposal is to what you imagine.