Why a single price means nothing
Two 15-second videos can require very different effort. One shows a simple product on a neutral background; the other needs several scenes, a voice, subtitles and multiple formats. A price without a scope cannot be compared.
What changes the quote
Length, number of scenes, expected product detail, voice and music, subtitles, number of formats (vertical, square, landscape), included revisions, timing and usage rights. An AI video needs no shoot, but it does need creative direction and checking.
How to compare two quotes
Look at what is included: script, number of versions, revisions, delivered formats, timing, usage rights. A cheaper quote with no revisions can cost more in the end. Always ask what happens if a product detail is not accurate.
Production budget vs. ad budget
The cost of the video is separate from the money spent to run it on Facebook or Instagram. Both should be planned together, but they are not the same thing.
Asking for a useful quote
Share your product, goal, language, formats and timing. With that, a precise quote is possible. We always define the scope before starting.