Spot the repetitive tasks
For one week, note the questions that keep coming back: opening hours, availability, base prices, order tracking, bookings. These are the best candidates for automation, because the answer is known and repeats.
What an assistant can do
Answer common questions, ask the right questions to qualify a request, suggest a time slot, send a reminder or pass the conversation to the right person with a summary. It can also update a tracking sheet so nothing gets lost.
What it should not do alone
Sensitive topics, complaints, price or deadline commitments and anything related to health, legal matters or money should keep human approval. Always provide an easy way to reach a person.
Personal data and platform rules
Phone numbers and messages are personal data. In Morocco, law 09-08 and the CNDP govern how they are processed: have your case checked by a legal adviser. Also follow WhatsApp Business rules on consent and message templates.
Start small, measure, improve
Begin with a single flow, such as common questions or bookings. Measure the time saved and the cases where the assistant gets it wrong, then adjust before adding more flows.